A Thai-based hospitality and property management company, APRIME Hotels & Resorts provides unique management, marketing and consultancy services.

The company strengthens its position by defining marketing and management principles that are tailor-made to create for an individual identity distinctive to each property, while maintaining a standard philosophy of promoting a value-based lifestyle alternative for all its managed properties.

 
     

 
  June 2001

Message from the Governor
Tourism Authority of Thailand

Tourism has long been a key economic sector of the Thai economy, as it not only helps generate foreign income for the nation but also helps to bridge the gap of growth distribution between people in the large cities and those in other areas through job creation in various tourism related business.

APRIME® Hotels & Resorts, has been established and managed by a team of highly experienced executives who have earned experiences in hotel management both in Thailand and abroad. Other executives are also experts in their respective fields.

During the past 41 years of tourism development, Thailand has become one of the world’s leading destinations. And in-line with this development, the hotel sector has become more and more important in terms of raising the standard of Thai tourism, thus, making the setting up of APRIME® Hotels & Resorts an indication of another step forward for the Thai hotel industry.

The establishment of these premises highlights the combination of an International standard with Thai culture, a concept demanded to promote Thainess amidst the increasing degree of a borderless world economy.

On behalf of the Tourism Authority of Thailand (TAT), I would like to extend my best wishes to APRIME® Hotels & Resorts, and do hope that initiative will help bring the overall Thai hotel industry to a new standard that is appreciated by all visitors.

Pradech Phayakvichen
Governor


APRIME® Hotels & Resorts, Asia’s newest hotel management company, was founded by Mr. Danai Wansom, President and Chief Executive Officer.

The company will focus its management activity initially in Thailand and then in other Asian countries. Mr. Wansom’s strong operational and management skills were formed while working in Hotel chain in Hong Kong and Thailand such as Hyatt, Delta, Century and most recently Furama hotels & Resorts International as General Manager of the Grand Pacific Hotel, Bangkok, Thailand.

He has assembled a group of very competent and resourceful associates who, in conjunction with his expertise and leadership style, will make APRIME® Hotels & Resorts a major force in hotel and resort management throughout the region.

Joseph A. McInerney
Chief Executive Officer
Pacific Asia Travel Association


Aloha Danai,

Congratulations on your new adventure. I would be happy to assist you in any way I can.

The primary goal of your new company is an entry into the resort spa market and/or you are planning a major spa expansion in Thailand, the Hawaii Prime affiliation may be an appropriate venue. This would provide an excellent entry in to that market niche, since Miraval is currently ranked #1 in the world according to Conde Naste magazine and is in the top 5 of virtually every spa ranking – and of course, you know well my involvement in that project.

In that regard, please feel free to use my name and/or Hawaii Prime, Inc. in marketing materials as you feel appropriate.

I wish you success in your new venture and please contact me if I can be of further assistance.

Good luck and please keep in touch.

Aloha!
Robert L. Walton
President of Hawaii Prime, Inc.
Hawaii, USA.


Dear Khun Danai,

I am delighted that the Thai travel industry has now another much needed hotel management company that is wholly owned by Thai nationals – APRIME ® Hotels & Resorts. Knowing you personally and having witnessed your steady rise in the travel industry for over twenty years. I take please in congratulating APRIME ® Hotels & Resorts for having such a capable and experience Chief Executive Officer to head its future endeavors.

My hearty congratulations and very best wishes.

Tasnai Sudasna
Executive Vice President Commercial
Thai Airways International Public Company Limited


Dear Danai,

I was delighted to hear of your plans to set up a hotel management company in Thailand – great move!

The experience that you have gained over the years with inside Thailand and international make you uniquely qualified to run a responsive, cost focussed operation with a unique exposure to international marketing – fundamental to your success I feel sure.

I wish you will and am sure that you will be extremely successful in your exciting new venture.

Best wishes,

Brian Deeson
President & CEO
Century International Hotels


Dear Khun Danai,

CONGRATULATIONS !

I am very pleased to learn the wonderful news of your setting up the new hotel management company – I wish you great success. I see many more opportunities for us to work together going forward.

With best regards,

Daniel Tam
Vice President & Regional General Manager, Asia
Grand Circle Corporation, USA


Dear Khun Danai,

May I take this opportunity of congratulating you on the founding of Aprime Hotels & Resorts and also upon the signing of your first property. May there be many more to add to this solid foundation.

Wishing you every success for the future.

Kind regards,

Ian Garritt
Managing Director
Venture Holidays, Australia


Dear Danai,

Congratulations with your new activities, I hope you will have a lot of success, please keep me updated so that I have the possibility to support your business.

Very best regards,

Helge Nielsen
Nielsen Travel & Trading
Denmark

       
 
 
       
  
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