WHAT CAN APRIME^® DO FOR YOU?

Our objective is to provide a management scheme for first class properties for Achieving Profitable Resolution in Management Efficiency that will result in higher returns on investment for hotel and resort owners. Proper planning and monitoring of the project provides hotel and resort owners with greater efficiency in the project costing and operation of the hotel later on. Engage us for our consultation services or for management services for your property. We provide an ideal combination of global know-how and local information to help you meet the challenges of a competitive market environment.

WHEN TO CALL APRIME^®?

No matter where your project is in terms of its stage of operation, from conceptual planning, pre-opening to on-going business, APRIME^® can be your first step in the right direction towards success - taking on the role of a consultant in search of new opportunities for your property or for the best results, we can also manage the property for you.

BUILDING UPWARDS FROM THE GROUND
At APRIME^®, we provide Project Development Support which helps the hotel and resort owner start out from nought. The areas of assistance consist of project planning, detailed specifications, procurement for the entire project, tendering and expediting, cost plans and budget control and finally, contract administration.

We firmly believe that this will be an added advantage for the owner. Once the first firm step has been established, positive outcomes generally follow.

Project development includes: site selection and planning with commercial criteria; maximize space efficiency; optimize the expenditure of capital funds and operational cost effectiveness; providing detailed and comprehensive furniture and fixture and equipment (FF&E) management programmes.

The pre-opening stages also include: pre-opening and training; marketing strategies; quality standards and controls; procedures based on international standards and the management of working capital.

BRIDGING THE MARKETING GAP
At APRIME^®, we focus our efforts on bridging the marketing gap. We provide an extensive marketing network to support and assist individual properties.

Outstanding service standards in a hotel do not necessarily translate into revenue and profits. Without outstanding marketing strategies, a property remains in obscurity. Noise making is needed to create awareness for your property.

The primary task of APRIME^® marketing management is to build a profitable business and image for your property through integrated sales, marketing and promotional efforts. Every hotel has a unique positioning in the market. Our marketing strategies will strengthen the property's positioning. Putting into place a well-thought out plan on how to be different. How to stand out in the marketplace.

Under the APRIME^® marketing alliance, the joint marketing campaign maximizes impact and minimizes cost. Brand synergy is achieved through our cost effective marketing programme.

We promote your property to the right market segments. Each hotel thus benefits from international and national marketing opportunities through effective distribution channels. At APRIME^®, we will always focus our marketing efforts to achieve profitable results and always strive for the best return.

PUTTING VALUES INTO PRACTICE
Teamwork, risk-taking, initiative, showmanship, responsiveness, attention to detail, cleanliness, innovation, speed and creativity are the APRIME^® values in achieving the levels of service, quality and productivity.

APRIME^® training for positive results focuses on establishing training objectives and designing an effective training plan. Human Resources strategies that impact bottom line profitability are fundamental to APRIME^®'s development of highly motivated and competent hotel staff.

APRIME^® coaching activities provide learning opportunities for hotel staff to develop skills, attitudes and knowledge. Hotel and resort owners will benefit from APRIME^®'s comprehensive training plan for the achievement of cost savings, guest satisfaction, efficiency and professionalism.

ENJOY ENDURING FINANCIAL SUCCESS
To run a business smoothly, it is always essential to plan working capital and it is particularly important when starting a new hotel and/or resort. APRIME^® specializes in developing financial strategies for start up hotels or resorts. APRIME provides financial expertise in executing turnaround strategies for financially distressed properties.

APRIME^® assists in financial forecasts and budgets to improve management's control of hotel operating expenses and help determine the profitability of the property. APRIME^® expertise in forecasts gives hotel and resort owners a projected level of sales, while budgets likewise alert owners to significant expenditures that are on the horizon or predictable shortfalls in revenues, providing a benchmark for capital expenditures.